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Reach readers who actually open the email.

MoneyBrief readers make decisions. They open accounts, file returns, refinance homes, buy term life, and hire advisors — because the brief is built for action, not attention.

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The readership

Who opens the brief.

MoneyBrief is the weekly personal finance brief for people who want action, not opinions — with every insight sourced. The brief goes out every Tuesday, with a paid Thursday deep-dive for Pro subscribers.

30–55Core reader age rangeprimary: 34

$120K+Median household incomepaid tier skew

~55%Homeownersmortgages, refi, 529s

~40%Have kids under 18daycare, term life, HSA

45%+Target open rate, free issuefinance vertical avg: 28%

Numbers are targeted / projected for the first year of publication. Current metrics available on request.

Why readers take action

The brief is built for the decision, not the click.

Every issue leads with a single "Do This" action — check your HYSA rate, max the dependent-care FSA, run the refi math. When a reader takes that action, they're in the mindset to open the right account, sign the right form, or call the right advisor.

That's why affiliate CTAs tied to our Tool of the Week consistently outperform the category benchmark: the reader is already moving.

Fit

What's a good fit — and what isn't.

Good fit: high-yield savings, CDs, T-Bill platforms, brokerages, Roth IRA custodians, term life insurance, HSA providers, tax software, refi lenders, fee-only advisor networks, estate planning tools, fintech with a transparent fee model.

Not a fit: crypto, meme stocks, whole-life insurance, active-managed high-ER funds, commission-driven products, MLM, anything that requires us to soften our editorial voice.

Get in touch

One email, one human response.

Tell us who you are, what you're trying to reach our readers about, and the rough budget you're working with. We'll respond within 24 hours with either a concrete proposal or a polite no.

[email protected]

That's your brief. The move is yours.
— The MoneyBrief Team